diff --git a/README.md b/README.md
index 85790c3..eeb5aab 100644
--- a/README.md
+++ b/README.md
@@ -89,5 +89,5 @@ Full PX-Web API reference in `docs/API.md`.
 
 ---
 
-Like the hagfish itself: not glamorous, but it works.
+**Like the hagfish itself: not glamorous, but it works.**